Smart consumer phone
- Date launched: 1996
- Network: GSM 900Mhz
- Form: Candy bar
- Size: 49(w)x130(h)x32.5(d) mm
- Weight: 248g
- Cost new: £50 (1)
- Can you use it today: Yes
The Ericsson GA318 was Ericsson's first real attempt at a consumer phone. It built on the successful GH337, but was dressed in a fashionable cover.
The keypad came with nice to feel rubber buttons and the keypad surround was available in a choice of three colours. The earpiece was decorated with a simple wave pattern, giving the phone a much neater and less busy look than the GH337.
Like Nokia's transformation of the 2110 to the 1610 for the consumer market, the GA318 boasted an impressive battery, the Ericsson's high capacity battery with 67 hours of standby time came as standard.
Like the Nokia 1610, it was also light on features. It could only receive, but not send text messages. There was no calculator or clock included.
In spite of these drawbacks, the GA318 is quite a nice handset to handle and it had a strong following in the 90s.